As a Product and UX designer, I thrive when building and refining systems and products that embrace and deliver on user needs and experiences

I'm passionate about understanding the systems involved in any design challenge and have led teams designing solutions for projects across industries.

View my resume at resume.qaidjacobs.com

Redesigned a Flagship Product

I built a dynamic style guide to extend the discussion around design and make the build process more efficient.

At NIPO Software, a complex build process was taking focus away from the front end of their dashboard app. The pace caused a pile-up of great product ideas. As the UX Designer, I was anxious to improve the interfaces and speed of front-end development.

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Image by Till Teenck (Noun Project)

To refine and prioritize years of product innovation ideas from all corners of the company, I lead design sprints and discovery sessions. These resulted in a collection of prioritized product ideas, that I then turned into low fidelity but clickable prototypes. I shared my prototypes with the entire company, hoping to get as much feedback as possible. I delivered iterated prototypes to the development teams and helped to tweak the outcome through conversation and experimentation during the build process.

Colleagues evaluating each others' paper prototypes during my design sprint

My visual direction for the product was a synthesis of the best bits of popular dashboards; embracing Google's material design approach, the interface is spartan and utilitarian, without clutter ushering users through their tasks.

The living style guide I implemented for design consistency

To efficiently maintain a singular and unified source of styling and interaction patterns, I coded a living style guide based on the open source Fabricator project. I've written a bit about the challenges of implementing a living style guide as well as an uncommon git strategy I leveraged for having a distributed style library in multiple products across the company portfolio.

Increased Collaboration and Innovation

I lead Design Sprints, started the company Hackathon, organized the adoption of Slack, and launched the company blog

To leverage the creative drives and social connections between my colleagues at NIPO Software, I started the company hackathon. To encourage a more active culture of communication, I organized the adoption of Slack across development, product management, marketing, sales, and support departments.

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Image by Justin Alexander (Noun Project)

When I first started working at NIPO Software, I tried to get up to speed with all of the design and innovation thinking that took place before I came onboard. I asked about the notes and results of the most recent hackathon, knowing that some of the most interesting product ideas will come from hackathons. I discovered that there had never been a hackathon. I set out to introduce and organized the company's periodic hackathon event.

One hackathon team pausing for a pic

I wrote a one-pager for management that extolled the financial and cultural benefits of a hackathon and mapped out how the processes leading up to and including the event would work with me as the leader. In 2 years we had three hackathons that were successes in both innovation and fun departments.

Continuing my efforts to reduce the friction of sharing information within the company, I implemented and shepherded the adoption of a Slack team. To encourage better communication and rethinking of our conclusions, I made a space for all of our writing by coding and launching the internal blog. Whenever I join an organization, I try to elevate the practice of writing; I wrote about it on Medium recently.

The internal blog I built; devoted to the exploration of our product ideas

Increased Conversions

I designed work flows and UI at Booking.com to speed users through the funnel and encourage confidence in their decision making.

With so many options and bits of information being presented on every page, as a web designer embedded with the Search Results team, my goal was always to minimize the noise and elevate the hierarchy.

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Image by Gilbert Bages (Noun Project)

I studied user research and common patterns to design effective visual artifacts. Working with copywriters, back-end developers, and other designers, I used iterative design approaches, A/B testing, and multivariate testing to increase conversions on the site.

One of my harmonious interface elements that leveraged strong copy and common patterns

Booking.com is a large organization with hundreds of developers contantly committing code and deploying; there I gained a great appreciation for being a part of a large whole. The fast paced environment helped me to improve my skills in fast decision making and avoiding work that produced low value.

I eagerly participated in design reviews and took the opportunity to present case histories and lessons learned to all the designers in the company. I found ways to channel that feedback and inspiration into my product designs.

I designed views with visual organization as a priority. There, gold plating and fanciness hurt conversion rates.

Told Stories & Inspired Action

I designed physical and digital media which told compelling stories to inspire action.

The work of supporting efforts to preserve human rights is infused with tight deadlines and limited resources. To help make the difference with the Center for Constitutional Rights, I coded and launched websites and email campaigns, designed publications and posters, produced and edited video, and implemented technological infrastructure to manage the organization's creative assets.

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Image by Juan Pable Bravo (Noun Project)

The Center for Constitutional Rights executes many campaigns with various goals at any one time. As the only staff member there responsible for all web and multimedia content, I was regularly meeting with stakeholders and identifying and strategizing on opportunities to get our messages into the public. Using the open source Wordpress framework I designed, published and maintained multiple microsites addressing specific campaign goals. Using the Salsa DemocracyInAction advocacy and marketing platform, I designed HTML email campaigns and managed subscribers towards civic participation and fundraising goals.

The Stop And Frisk website highlighting police abuse of power in NYC

We frequently leveraged video to tell stories in compelling ways. I shot, edited, and designed the sequences for all of the video produced during my time there.

One of the videos I produced at the Center for Constitutional Rights.

By producing so much digital content, I helped the organization keep its issues viable in the Internet space and age. By implementing the open source ResourceSpace media management platform I allowed all of the organization's digital content to be discoverable and sharable.